Adobe just raised prices across its Creative Cloud lineup, including a new “Pro” tier that bundles generative AI tools like Firefly with core apps like Photoshop and Premiere.

What sounds like a simple upgrade is really a shift in how Adobe wants you to work—and what you’ll be paying for going forward.

The All Apps plan now includes “Creative Cloud All Apps + Firefly Pro”—starting at $59.99/month if you pay annually, up from the previous $54.99/month.

If you’re on the month-to-month plan, it jumps to $89.99/month. That’s a real bump for creatives who were already juggling subscription fatigue.

Adobe’s positioning this as future-proofing: more AI, more power, more possibilities. But it also comes with less flexibility if you’re not ready to go all in on generative tools.

What’s new in the bundle? Adobe Firefly’s text-to-image and text-to-template tools are getting tighter integration with apps like Illustrator and InDesign, while generative fill in Photoshop gets more refined—and more expensive.

Firefly’s credit system, which governs how many AI actions you can run, also shifts depending on your plan. For example, the Creative Cloud All Apps + Firefly Pro plan gives you 1,000 monthly credits, and single-app Firefly Pro plans start at $4.99/month.

There’s also a name change nobody asked for: Adobe has quietly dropped “Creative Cloud” from app names like Photoshop and Illustrator, opting for a cleaner branding approach.

This feels less like a simplification and more like Adobe slowly reworking its ecosystem to center around AI tools. Even the logos are getting tweaks.

For solo creators and freelancers, this all adds up to a key question: is Adobe still worth the price?

Alternatives like Affinity, Canva Pro, and even free tools like Photopea are gaining traction—especially for folks who don’t need deep AI integration or high-volume credit limits.

Still, Adobe knows its base.

If you rely on After Effects or do high-end design work that lives in multi-layered PSDs and color profiles, switching isn’t simple.

This price increase is Adobe betting you’ll stay—and maybe even lean harder into the AI features that justify the bump.

Bottom line: Adobe’s not just raising prices.

It’s redefining what a “creative subscription” means in an AI-first workflow.

Whether that’s worth it depends on how deep you are in the Adobe stack—and how much of your process you’re ready to hand over to generative tools.