Freepik just dropped a new enterprise-level AI design suite aimed at teams, positioning itself as a more affordable alternative to Adobe Firefly and Creative Cloud.

But the real question isn’t just about pricing—it’s about whether Freepik’s tools can keep up with what creators actually need in fast-moving workflows.

Freepik’s new Enterprise AI plan folds in unlimited image generation, team-based design management, custom model training, and priority support—all tailored for startups, agencies, and content teams that live inside tools like Slack, Microsoft Teams, and Figma.

At €100 per seat per month (with a minimum of 5 seats), it’s clearly targeting mid-sized orgs that need AI-powered visuals without the Adobe-sized bill.

Where Freepik leans in is speed and simplicity. You get access to its AI image generator, AI writer, and presentation builder—plus the ability to customize AI models using your own branded assets.

It’s like handing your design intern an energy drink and a year’s worth of brand guidelines, then watching them spit out social-ready content on demand.

But while the feature list is solid, there’s still the looming question of ecosystem lock-in. Adobe Firefly has deep Creative Cloud integration, real-time editing sync, and yes, enterprise-grade support.

Freepik’s platform feels more lightweight—and maybe that’s the point.

Not every brand needs Photoshop-level control to crank out display ads, blog headers, and TikTok slideshows.

The timing of this launch also matters.

AI-native design is moving from novelty to necessity, especially for teams managing dozens of campaigns across Instagram, YouTube, and LinkedIn in a single week.

With Google Cloud and DeepMind continuing to fuel next-gen generative models behind the scenes, creators are looking for tools that slot directly into their production rhythm, not ones that make them rethink how they work.

Freepik’s pitch is clear: powerful AI design tools with a faster learning curve and way fewer pricing headaches.

Whether that’s enough to disrupt Adobe’s dominance depends on how many creators are ready to ditch tradition for agility—and how many more Freepiks pop up trying to bridge that gap.