We've heard this story before, but this time it seems more relevant: Apple is looking into launching a streaming music service. What seems more interesting about it this time is that they're also considering launching it as an Android app to go alongside all of its own Apple product offerings.
"Apple has opened exploratory talks with senior label executives about the possibility of launching an on-demand streaming service that would rival Spotify and Beats Music, according to three people familiar with the talks. Apple is also thinking about adding an iTunes App for Android phones, the Google rival that has been growing faster than the iPhone, these sources said," reads an late-breaking article form Billboard Friday afternoon.
In a way this makes sense as a natural evolution for Apple: their walled garden approach seems outdated and out of synch with right now, not to mention where things are headed. Music downloads are showing early signs of sliding with the latest RIAA and IFPI data, and streaming is starting to come into its own with streaming music services like Beats Music and Spotify providing the best way to access new music finds.
And even though Apple is celebrated as *innovative*, they're really only innovative in fixing up existing ideas. Apple never blazed the trail for MP3 player (iPod was late to emerge), smart phones (Windows Mobile used to run that game), tablets (the iPad precursor came from Microsoft about a decade before) and the only true new thing that they did was be the first big music download store with iTunes.
What Apple DOES do, however, is show perfect timing in knowing when to enter an existing market. They're too smart to waste time with early adopters: product cycles are expensive in the early days of a movement and marketing costs are unreal. Apple innovates by taking all of the existing ideas and revamping them and fixing them, then they emerge with a great product at a time when mass adoption is starting to pick up.
So the fact that Apple is now talking with senior label executives is a positive sign that we're at a tipping point for streaming music services. Apple could shake up the market like Beats Music has, by offering a great user experience on top of a good piece of software.
And this should set the talk of the ever-elusive Apple TV on fire!