Rhapsody Music is expanding on last week's news of new subscriber growth with more good news: They just bought Ex.FM, a music discovery app. It looks like the Ex.FM team and technology will be absorbed into Rhapsody to add its social and recommendation capabilities.
Ex.FM would track every song mentioned in your web browsing history, then use that information to recommend new music to you. The idea was that if you showed even a small interest in something, it could be factored into suggesting music you might like.
Which bodes well for Rhapsody Music. Rhapsody is looking to expand its social and recommendation platform, so the Ex.FM buy should add to that effort. They're hoping to "build the ultimate music service with an amazing social discovery engine backed by Rhapsody's catalog of over 30 million songs," according to their announcement.
Below is the word from the Ex.FM team on the big announcement:
"For the past few months, we've been hinting that we had some big plans for the future. Well, we are very happy to announce that Exfm is joining Rhapsody! For the last 4 years, we've been committed to building an original, fast and fun way to discover new music. Rhapsody has been a leader in the on-demand music space since they pioneered the concept over 10 years ago. By teaming up, we can build the ultimate music service with an amazing social discovery engine backed by Rhapsody?s catalog of over 30 million songs. The idea of combining the best of Exfm with the best of Rhapsody has us all extremely excited!
For the next few months, we will be heads down working. When we resurface, we are sure you will love what we have built. We've got some pretty amazing plans for iPhone, Android, Windows Phone and the Web. We may have been doing this for a while, but we feel like we are just getting started. We hope you continue with us on this journey, and a heartfelt thank you for everything."