Invade the UK With New Site
You almost have to wonder what took them
so long to figure it out. MySpace,
the super-explosive, super-popular blog/music/community
site has finally decided that they need
a UK version of their web site. The UK
has long been known not only for its rabid
interest in music and community, but also
its use of the web.
Throw in the
fact that MySpace was recently
bought by NewsCorp and Rupert Murdoch
(FOX News, anyone?), who owns such a huge
chunk of the UK media that it's been rumored
that he's a force of his own in UK politics
based on his media saturation, and one
has to wonder what took these corporate
conservatives so long to get the big idea.
I can just imagine the corporate boardroom
insight into this one, with no one under
the age of 50 present, where they start
to realize that MySpace might be
the perfect place to leverage their presence
in the UK. If they or the MySpace
founders/sellouts had any instinct at
all, they would have been moving in on
the community-oriented and artistic-oriented
UK a long time ago.
At a recent corporate schmoozefest of
the National Association of Television
Programme Executives in Las Vegas, Fox
Interactive Media president Ross Levinson
told the BBC, "Clearly the first
place to go is music, so we will tap into
the music scene." One can only imagine
how they might have been salivating at
the advertising revenue.
And now MySpace can enter a new age,
one in which FOX News icons are deciding
the fate of its existence...