By: Spacelab Research Staff
The UK-based V Festival, a music festival put on by the Virgin Group, has decided that Canada is no longer the next big thing. They're already a big thing, worthy of a V Festival of their own. Why let a little pond like the Atlantic Ocean keep good music from being played?
With that in mind, Sir Richard Branson (Virgin boss), rappelled from a helicopter to a waiting crowd at the Docks entertainment complex to make the announcement on the Toronto waterfront.
"It's the biggest sort of social event on the calendar for a particular age group in the UK." he said. "There's a lot of very, very, very big bands."
And that list of very, very, very big bands includes names like The Flaming Lips, Gnarls Barkley, Eagles Of Death Metal, Massive Attack, and The Raconteurs. The festival will be two days, set to happen on September 9-10. More names will be added, working the list up to about 40 bands.
Virgin is even looking at alternate V Festivals in Vancouver and Montreal for 2007. The UK V Festival already happens in two simultaneous locations -- Hylands Park, Essex; and Weston Park in Staffordshire. There's also plans for a stop in Baltimore, and more international expansion in 2007. By 2010, the V Festival will have taken over the world.