By: Spacelab Research Staff
After the recent post on the Nine Inch Nails web site about his frustration with UMG, Trent Reznor expanded on where he's coming from in an interview with the Herald Sun in Australia. He's angry about how the label has handled the release of the new album Year Zero in regards to packaging, pricing, marketing and how the label views its customers.
He sees the label as ripping off the core of the Nine Inch Nails audience, after Universal reps in Australia came out to see one of the shows. Trent asked them why the price of his album was so much more than the other CDs in music stores.
"Basically it's because we know you've got a core audience that's gonna buy whatever we put out, so we can charge more for that. It's the pop stuff we have to discount to get people to buy it. True fans will pay whatever," was the answer he was given by the label reps, according to Herald Sun interview.
Trent went on to say that he would've preferred to release the album on the web, for a price of $4, at any bit-rate the customer wanted. He said he would've also released a nicer, packaged version for traditional store sales.
He also talked about the alternate reality game he created to promote the album, saying that he was trying to create something that could approach marketing in a way that would be fun for the fan and true to the integrity of Year Zero.
"I chose to do this on my own, at great financial expense to myself, because I knew they wouldn't understand what it is, for one. And secondly, I didn't want it coming from a place of marketing, I wanted it coming from a place that was pure to the project. It's a way to present the story and the backdrop, something I would be excited to find as a fan. I knew the minute I talked to someone at the record label about it, they would be looking at it in terms of "How can we tie this in with a mobile provider?"