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1 Million Zunes Not Sold


By: Spacelab Research Staff
In today's interactive, hyperactive, overreactive Web environment, a big headline can spread like wildfire around the globe. On Monday, it was widely reported that Microsoft had sold 1 million Zunes. As it turns out, a misquote in the San Francisco Chronicle turned into a wildfire that became a big story that had the wrong idea.

The quote read "We're still about nine months into having Zune in the marketplace. We're very pleased with the progress. We've sold a little over a million Zunes. In the category we're in, the hard-disk-based category, we've got about 10 percent market share. It's a good start. It's not an overwhelming start. I'm not going to pretend it's some gigantic move."

But if you listen to the podcast of the interview, the real quote was "When we finish our fiscal year in June we'll have sold a little over a million Zunes, so we feel very good about that."

Which actually would put it on track to sell more than a million Zunes in one year's time, more than the iPod sold in it's first year. Not bad, but consider that Apple was blazing a trail the Microsoft walked down at a later time in converting the public to the notion of a MP3 player.

So Microsoft says they're selling Zunes, and Apple just sold their 100 millionth iPod. And the populace is walking around, tuned in (or tuned out, depending on how you look at it), listening the their life soundtracks as they wander the landscape.

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