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EMI Gets Down With YouTube


By: Spacelab Research Staff
Now you can actually have your major label video cake and eat it too. It's a sign of the times. EMI jumped on the YouTube bandwagon this week, joining other big labels Warner Music Group, Universal Music Group, Sony BMG Music Entertainment in making their videos available through YouTube.

"With this deal, all four of the world's major music companies are now official YouTube partners," said YouTube co-founder Chad Hurley in a statement.

EMI was the last of the major labels to join in on the party. As part of the licensing deal, EMI will let YouTube users use the videos in their own user-generated content, Dig the new paradigm... the majors are actually throwing their videos in the ring to let the Web have their way with them. We are truly entering a new age.

It's not all for free of course, as YouTube and EMI have worked out a licensing deal in which YouTube will pay for the use of EMI's content. YouTube is starting to use technology called AudioSwap that tracks the use of videos, so that they can either ask for their removal or be compensated for their use.

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