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MTV Retools for the Modern Age


By: Spacelab Research Staff

MTV has taken a look around, and decided that they need a new web strategy. They announced on Tuesday that they'll focus on social networking and use that with some of their other dedicated web sites.

In a meeting with CNET news at the Hotel Vitale in San Francisco, MTV managers said that they'll focus on an array of targeted web sites, as well as content syndication, social networking, and digital downloads.



"The strategy unveiled Tuesday also details MTV's efforts to get into the social-networking game. In 2005, News Corp. outbid Viacom for social-networking giant Since then, Viacom has largely been on the sidelines in the growing market. Now the company is focusing on creating a vast array of highly targeted Web sites that are loosely connected and focus mostly on programming such as VH1 Classic, Jackass, and Sucker Free on MTV," reads the CNET news blog .

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