By: Spacelab Research Staff
The Canadian Broadcasting Corporation (CBC) has announced plans to release one of their most popular shows via BitTorrent. The show, titled Canada's Next Great Prime Minister, is looking to reach a wider audience both inside and outside of Canada.
"On March 24th after the broadcast of Canada’s Next Great Prime Minister (airs March 23rd at 7 pm on CBC Television) we’ll be the 1st major broadcaster in North America to release a high quality, DRM-free copy of a primetime show using BitTorrent technology. We’ll also be distributing a version you can put in your iPod," reads the announcement from the CBC.
They're encouraging mass consumption through any means the viewer wants, saying "The show will completely free (and legal) for you to download, share & burn to your heart’s desire."
The CBC had been using YouTube in the past, and racked up over 270,000 views. They decided that they like the independent syndication thing and decided to look for additional outlets. A recent BoingBoing story about a Norwegian public broadcaster who had done the same thing and wanted to give it a try at the CBC.