By: Spacelab Research Staff
Trent Reznor is getting to be known for his innovative approaches to releasing new work and new ideas ... and it looks like there's another new idea around the corner: A TV series for Year Zero.
Things are a bit fuzzy right now and a bit under wraps, but Pitchfork recently commented on a New York Times piece in which Trent Reznor said that there's a TV series in the works that will explain the Year Zero story.
"His last Interscope album, “Year Zero,” used its $2 million budget to go further, extending its vision of a dystopian future to elaborately linked materials online and off- for fans to find and decode. Mr. Reznor has been working with Lawrence Bender, Quentin Tarantino’s longtime producing partner, to create a cable TV series to tell the entire story," reads the New York Times article.
Old boy has definitely revamped his marketing approach to something dare we say, a little less marketing-like? He's giving albums away, creating video contests, creating all encompassing promotion vehicles. A TV show would follow along with his vision of a free-form approach to trying new ideas.
"I don’t really want to be on the side of a bus or in a BlackBerry ad hawking some product that sucks just so I can get my record out. I want to maintain some dignity and self-respect in the process, if that’s possible these days,” said Trent in the recent New York Times piece.