By: Spacelab Research Staff
After 2007's Shins release Wincing the Night Away blew the doors open for the Shins, they became an international name in their own right. Now they've decided to go it alone for the release of their next album, releasing the album on Aural Apothecary, the label owned by band member James Mercer. Maybe they've got Nine Inch Nails envy.
The Shins have been with indie world stalwarts Sub Pop Records for their last three albums, and have said that they might work with them again on the next album, or look for other options.
The band hopes to release the album through Aural Apothecary so that they can own the masters of the recordings, and thus control their own future. Aural Apothecary can't do all of the things a bigger label can do, so they're looking to partner with someone to distribute the album and provide all of the important marketing goods.
They dropped the word last week with a piece in Billboard that might be called an open letter advertisement, telling the world that they were interested in a whole bunch of options, like pressing, distribution, digital partners, etc.
"The deal will be more of a [pressing and distribution] deal than a traditional record deal. That partner could very well remain Sub Pop, who have done a remarkable job with the band and have a great staff of people who really love music. It could be a digital partner with respect to other rights. All of this is being determined. The first goal is to make the record and see where that takes us," said Shins manager Ian Montone when speaking to Billboard.