By: Spacelab Research Staff
I guess that the current tectonic shifts in the economic world include Napster. Best Buy just paid $121 Million for Napster, and with it bought 708,000 customers, which is probably what the sale is largely about ... eyeballs and ears.
Napster, old friend. You started us on this journey years ago, always too ahead of your time to make good money today. You gave us our first downloading experience. The strange excitement of everything being available right now led us all to bleary-eyed, late night sessions of downloading, and downloading, and downloading.
But then the law and the RIAA stepped in, dear Napster, and said that you were Bonnie and we were Clyde, and our days had come to an end.
I can already see Best Buy's sales reps giddily telling you that your new computer will come from the store with a "free" subscription to Napster. They can find ways to throw ads at you for Best Buy products. Or maybe they'll try to merge it with the Best Buy Digital Music Store.
The announcement from Best Buy reads "Best Buy intends to use Napster's capabilities and digital subscriber base to reach new customers with an enhanced experience for exploring and selecting music and other digital entertainment products over an increasing array of devices."
What will be most interesting here is the way that Best Buy integrates Napster into the fold. Will they leave it as is for the most part? Maybe they'll use Napster for their Mobile devices capabilities. Or will they deconstruct it, keeping the Napster technology and employees to recycle into something more Best Buy-licious? Time will tell.