They're offering packages in the $35 -75 range, in the form of single or multi-day passes. See the options listed below.
Three day pass for July 17-19: $75.00
Two day pass for July 18-19: $60.00
One day pass for July 17, 18, or 19: $35.00
They recently announced some of the initial happenings, which include bands like Vivian Girls, The Jesus Lizard, The Pains of Being Pure at Heart, and more.
They've also created user-generated concept of letting ticket holders vote (in advance) on what the set lists will be for the Friday night bands. They're calling it Write the Night: Set Lists by Request.
The event happens in Chicago on July 17, 18, and 19. Tickets go on sale Friday, March 13.