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Google & Universal: Video Buddies

By: Spacelab Research Staff

YouTube and Universal Music Group (UMG) are partnering to launch Vevo, a new music video service that will be just like YouTube. Only different. It will be available at the aptly titled vevo.com.


YouTube will provide the infrastructure for the new site, Universal will provide the videos, and together they'll create something just like a video channel on YouTube except for the fact that Universal wants to make it its own, and to own it, and thus profit from it in a different way than other Google content owners. Cash is king, baby.


The videos will alternately be available on YouTube as a Universal channel.


Universal will also make these videos available on their own web site, using the same back-end service. YouTube will also be able to make some money off of the playback of videos and ads on the Universal site. I believe the awkward corporate buzzword here is synergy.


All three of these incarnations will use a super special Vevo-branded player, which opens a Pandora's box of questions. Can the player be embedded? Will they take the old school approach and make you come to their own sites to view the videos?


Tags: Vevo, YouTube, Universal Music Group

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