By: Spacelab Research Staff
After many months of dispute, YouTube and Warner Music Group have reached some kind of a deal to put videos from Warner Music artists back on YouTube.
There's even a possibility the they could join the YouTube-Universal-Sony Music venture known as Vevo, but it's too early to tell how things might play out. One step at a time, grasshopper.
The news was broke by AdAge, who said "The completion of Warner's YouTube deal, which has not been officially announced, opened the door to more serious Vevo discussions, the executives said. YouTube and Warner declined to comment, citing the confidentiality of ongoing negotiations." Yep, it's a big confidential secret, with it being allover the Internet and all. You, me, and the Internet are the only people who know about it right now.
Some quick stats:
Videos from Universal Music and Sony make up about 60% of the American market
Warner Music videos make up about 20% of the American market
If Vevo were the sole distributor for these videos online, you can see the lopsided advantage they would have.