Spacelab - indie music news, music festivals, music videos and free mp3 downloads, music reviews for indie rock, alternative music and electronic music. Music tech you can use.
More ...
  Music News     Music Festival News     Tour Dates Search  
Vevo To Launch This Week
Bookmark and Share
By: Spacelab Research Staff

Vevo is planning to launch this week, ending a long period of building and testing. What will Vevo be like? What's going inside its Charlie and the Chocolate Factory-like walls?


Vevo has been put together by Universal Music Group, Sony and Google as a rival and competitor to Hulu.


YouTube will provide the infrastructure for the new site, Universal will provide the videos, and together they'll create something just like a video channel on YouTube except for the fact that Universal wants to make it its own, and to own it, and thus profit from it in a different way than other Google content owners. Cash is king, baby.


The videos will alternately be available on YouTube as a Universal channel.


Universal will also make these videos available on their own web site, using the same back-end service. YouTube will also be able to make some money off of the playback of videos and ads on the Universal site. I believe the awkward corporate buzzword here is synergy.


All three of these incarnations will use a super special Vevo-branded player, which opens a Pandora's box of questions. Can the player be embedded? Will they take the old school approach and make you come to their own sites to view the videos?


Tags: Vevo

Click here to subscribe Jack in to the RSS feed for Spacelab headlines