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Metric
 
Metric Start Their Own Label
 
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By: Spacelab Research Staff
January 13th, 2010
 

Metric are now part of a partnership between their label Metric Music International and Mom + Pop Records.

 

"To be clear, we are not signing with a label. This is a joint venture deal between Mom + Pop and MMI. We retain our own masters, our own label, and have the ultimate control over decisions we make as a band, said  Metric's manager, Matt Drouin when speaking to Billboard.



Metric released their last album, "Fantasies," on their own. They've sold 85,000 copies so far, which proves that they've got a strong following. They've worked their way up the food chain the hard way (but better way), and own a bigger stake of their future as a result. It's hard work, but it can work out for the best in the long run. What they're doing now is essentially creating their own label, with Mom + Pop as a distributor.



It was important that the band retain creative control and ownership of everything, while letting a label do the distribution and marketing.



"Thankfully, we don't have to operate with any constraints, which has enabled us to structure a deal that is forward thinking and is specifically unique to Metric," Said Michael Goldstone of Mom + Pop.



"They have clearly built an importance to their career and have maintained their creative controls. We need that to be untouched in order to grow their audience and ensure their longevity. At Mom + Pop we are building an independent label with a major delivery system."

 

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