Swedish music streaming service Spotify has plans for a U.S. launch later this year. It's been known as a highly popular European phenomenon until now (7 million euromembers) , but they're looking to cash in on an American audience.
Spotify has been buying server space in North America in anticipation of the launch. Senior Vice President Paul Brown told Bloomberg the wheels are in motion.
“We’re buying server space in random parts of the states and there are licensing discussions too. But they are going fine because we’re in a long-term partnership with the labels and publishers.”
They offer a mobile version for iPhone and Anroid for about $15 a month, have ad-supported streaming (Freemium!), and also offer a chance to buy the music that users are listening to. They're in talks with Research In Motion (Blackberry) and Palm to move into other mobile phones.
More importantly, Spotify has the support of pretty much everyone in the music industry.
There's also talk of moving into other areas like set-top boxes and other web sites that would integrate a Spotify player.
The bigger question is: how will Spotify stack up against the new Google music streaming and the 800-pound gorilla of the American market, iTunes? Spotify is rabidly popular in Europe, and they're sure to make a big impact in the U.S. Throw in MySpace, Rhapsody and MOG and the competition is going to get very fierce.