Social music service Rdio launched a paid preview of their service on Thursday, offering unlimited streaming of five million songs from your mobile phone and computer. Rdio was developed by the creators of Kazaa and Skype, which are Janus Friis and Niklas Zennström. Rdio has licensing with all four major record labels and multiple indie labels, with social media tools to share music. Twitter and Facebook support is included.
"Unlimited access to music from your computer and mobile phone, even when you're offline," reads the front page of their web site, http://www.rdio.com/ offering support for both the iPhone and BlackBerry.
“We see a big opportunity to fix the mobile music experience,” said Drew Larner, CEO, Rdio. “People want the music on their desktop and mobile to be connected without having to pull out a cable. That’s what we’ve built – a seamless way to access your music no matter where you are.”
Rdio will cost $9.99 for mobile and Web access, while Web access only will cost $4.99 per month. It will feature both streaming and offline listening.
Their name is a combination of the words radio and audio, pronounced r-dee-o.