Apple is talking to the major record labels about a subscription-based music service, according to a report in the New York Post. The service would allow users unlimited access to music for a monthly subscription fee.
iTunes boss Eddy Cue has been making calls to the labels in recent weeks, pushing for a service that would fall somewhere around $10 - $15 a month. There could be possible tiers in pricing, and there seems to be a debate about how much music would be available in each tier.
Fueling all of this speculation is the belief that Spotify is not only due to launch in the U.S., but will be part of the Windows Phone 7 release happening this week.
"I think there could be some demand for [an Apple subscription service], but it wouldn't be universal," said Gartner music analyst Mike McGuire when speaking to the post.
Earlier this year, an "iTunes Usage Report" from NPD Group revealed that 13-15 million participants would have a strong interest in a music service from Apple that would allow access to their music library through iTunes on multiple devices.
Apple had acquired Lala, a music streaming service, and shut it down earlier this year. Questions have remained on how Apple would use Lala, as either a subscription music service or as an extension of iTunes as a cloud-based music library.