In the latest phase of crazy Internet speculation about Spotify news comes the idea that Apple or iTunes is looking to buy or integrate Spotify. Totally untrue, says Spotify.
"We're working hard to build the best music service we can and are in this for the long haul. We wouldn't normally comment on this kind of speculation, but we want to make it clear that we have absolutely no intention of selling Spotify," said a spokesman for Spotify when speaking to the BBC.
Spotify is a combination of freemuim and paid streaming music services that allows users to listen to music and share reccomendations. The closest they come to integration with Apple is an iPhone application, althought TechCrunch guessed last week that Apple was in talks with Spotify. While the talks may have been true (jury's out on that), Spotify will remain independent from Apple.
"Apple and Spotify are in on-again, off-again discussions about an acquisition, but at best it's very early in the process. No firm price has been offered, no term sheet tabled. Still, it's interesting that the two are talking," reads the post on TechCrunch.
Spotify announced big changes earlier this year with social media upgrade by allowing users to integrate their FaceBook accounts with their Spotify profiles, so your friends can see what you're listening to (and Spotify of course gets free advertising by have their name all over Facebook). They also launched Spotify Profiles, which gave everyone a unique ID so they can recommend artists, songs and playlists to other Spotify friends.