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Google TV
Google TV and the Online Video Revolution
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By: Spacelab Research Staff
November 6, 2010

Google TV has just launched a web site with information the new Google TV. They launched their big Google TV offering at their I/O Conference back in May, and it looks like Google TV is set to give online video a swift kick in the pants.

The Google TV box is an entertainment hub that pulls content from your DVR, cable and satellite, as well as searching the web. Google is positioning this as “TV meets Web, Web meets TV.”

Sony and Logitech are in on the deal, with Logitech offering the set-top box (affectionately called the Google TV companion box) and Sony bringing Google TV to its high-def televisions and Blu-ray DVD players in the Fall.

Although the recent comments of Rishi Chandra about how ABC, NBC and CBS are blocking episodes of their shows from Google TV's Web browser, and that they just don't get it, Google TV will sureley have large impact on older forms of media. Everybody's just trying to protect their own stake.

Cable and sattelite providers are worried about their own business models, too. All of the old media thinks Google should pay for access to their content, while Google thinks that Google TV will provide enhanced revenue for the more traditional forms of media.

"The way we would pay for content is through a similar mechanism that we pay for content through YouTube. This is the difference between Google TV and YouTube. YouTube is a service. Google TV itself is literally just a platform," said Chandra when speaking to AP.

Here's the quick list of what's available: Pandora, Napster, Netflix, Twitter, HBO, Amazon on Demand, CNBC and NBA Game Time. There's more, including Cartoon Network, Adult Swim, TBS, TNT and CNN. Don't see your favorite media source? You also get Google Chrome, Google's web browser, so you can visit any web site you want. That means you can actually watch Hulu or any other media outfit you want on Google TV.

The Android Market is also coming sometime next year, meaning that any app on the Android Market (like the ones you use with your Android-based smartphone) will be available to you.

This is no small feat, as Google CEO Eric Schmidt pointed out at the conference. “It’s much harder to marry a 50-year-old technology and a brand-new technology than those of us from the brand-new technology industry thought,” he said.

Technology geeks, dig this: Google TV features 802.11n Wi-Fi, 2 HDMI-out ports, USB ports and Dolby 5.1 surround sound. Video chat comes in high def at 720p. Remote control apps for your iPhone or Android phone are forthcoming.

Google TV will be powered by a variant of its Android operating system, and will include Google's Chrome web browser, a browser ideal for media playback due to its sandbox technology. It also has full support for Flash, so no matter what Steve Jobs and his walled garden of Apple products say, Flash will be a major part of web video for the near future.

The best way to state this: "Less time finding, and more time watching," said Rishi Chandra when introducing Google TV at the conference.

It's also likely to include the newish YouTube Store, a YouTube video rental service that  has expanded and is offering 2 day rentals for anywhere between $1 - $4, although a few titles cost more than that. The other cool part of the YouTube Store is that independent film creator can make their film or video available. Budding auteurs and directors take note: you can follow the music industry's model of self-promotion and distribution. This gives the YouTube store a distinct advantage over Netflix, Amazon or iTunes.


Tags: Google TV, YouTube, Video

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