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Pandora Responds to Security User Data Threat

Pandora Radio Responds to Security User Data Threat

 
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By: Corey Tate
April 16, 2011
 

Pandora has responded to the news of a security threat to Pandora users by removing third-party ads from the streaming internet radio music service.

Security firm Veracode has accused streaming music service Pandora Internet radio of secretly sharing user information (age, location and gender) with digital advertising firms. As a result, Pandora will remove third-party ad platforms. New versions of apps for  Pandora iPhone and Pandora Android are in the works, as well as iPad and other tablet devices, according to Rolling Stone.

"While we have no reason to believe that any of these mobile advertising companies acted outside the scope of our privacy policy, we have decided to remove the advertising SDKs entirely to ensure that our listeners have complete confidence in our commitment to their privacy," a Pandora representative said.

News spread that Pandora had been subpoenaed a few weeks ago in an investigation into sharing user data with third-party advertisers, and as a result, is taking a proactive stance as a gesture of good will to its audience, hoping to turn the tide of public opinion before rumors get out of control. Pandora has not been found guilty of any wrong doing at this point.

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Tags: Pandora, Digital Music News

 
 
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