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Spotify U.S. Launch Gets Real With Free Service

Spotify U.S. Launch Gets Real With Free Service

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By: Corey Tate
July 06, 2011

A Spotify U.S. launch is now assured, according to a message on the Spotify web site. The U.S. version of the popular streaming music service had seen a lot of rumors in past months, and now we'll get to see how Spotify will fare stateside, and whether or not it will be a part of Facebook music.

"Millions of tracks ready to play instantly, on your computer and your phone. Any track, any time, anywhere. And its free," reads the statement on the Spotify web site.

As for now, you can get the latest Spotify news by giving them your email and get a Spotify invite when the service begins. It will be interesting to see how U.S. users will prefer to access the service, with a Spotify app or through the browser.

Spotify has secured deals with Universal Music, Sony Music and EMI Music, leaving Warner Music as the (usual) last major label to get on board with licensing. The Spotify launch could mean that deal is done with Warner Music.

Spotify subscription prices are likely to be somewhere in the range of $10 a month, making it comparable to MOG and other similar music streaming services. The European model has both a free service and a paid premium service, and has made raving maniacs out of anyone who has tried the highly popular service. MOG, Apple, Rdio, Google and Amazon all have a major contender to deal with.

Noisecast mentions the rumor of a Facebook tie-in as being true, quoting an email that says that you can “connect nicely to Facebook” with Spotify.

A Facebook Spotify music offering is likely to be listed under a tab in the left-hand column of a Facebook page, alongside Photos, Friends, Places (etc.) and will be a "music dashboard" that integrates music recommendations from friends. Details are unconfirmed so far, but it looks like this area would not be limited to Spotify, but will be a music dashboard for a variety of music platforms, like iTunes in the Cloud, MOG, or whatever streaming music service your Facebook friend uses.

Spotify recently closed a round of investments at around $100 million from DST, Kleiner Perkins and Accel, according to Peter Kafka at All Things D. Spotify had been working to raise money for six months, although they recently finished working on the deals. Supposedly this puts the value of Spotify at $1 billion. All in all, Spotify has 1 million subscribers in Europe and over than 10 million registered users globally, and the Spotify U.S. service could add nicely to those numbers.

Check out more about steaming music sites in the Spacelab Streaming Music Guide.

Tags: Spotify, Digital Music News
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