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Spotify U.S. Launch Gets Real With Free Service

Spotify U.S. Launch to Happen Thursday!

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By: Corey Tate
July 13, 2011
It appears that the Spotify U.S. launch will happen tomorrow (Thursday), as an invite only service, according to various sources. They'll start out with a two-tiered approach to a Spotify subsciption: an unlimited and ad-free service for $5 a month and a Spotify Premium service for $10 a month. Want to go totally free? You'll have to go with a listening cap of 20 hours a month and ads. Maybe you'll have to pay up for a good Spotify experience.

"Spotify’s real goal is to get you to upgrade to its $10 a month plan, which gives you unlimited, ad-free music, which you can also take with you via iPhone and Android apps. There’s also a $5 a month middle step, which gives you ad-free music that’s not portable, but the Spotify guys don’t really expect much take-up there," said Peter Kafka at AllThingsD.

Mashable confirms this as well, with a quote from Spotify chief content officer Ken Parks: “We want to see how it goes. It’s not unusual for services to do so. We want to test it, let users play with it.”

The U.S. version of the popular streaming music service had seen a lot of rumors in past months, and now we'll get to see how Spotify will fare stateside, and whether or not it will be a part of Facebook music.

"Millions of tracks ready to play instantly, on your computer and your phone. Any track, any time, anywhere. And its free," read the statement on the Spotify web site.

Spotify has apparently secured deals with Universal Music, Sony Music and EMI Music, and finally Warner Music according to Peter Kafka at AllThingsD.

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Tags: Spotify, Digital Music News
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