Dig this ... Universal Music Group is hoping to cash in on the latest Spotify popularity with new Spotify playlists in a new web site / service called Digster. It only takes a short time before the marketing herd stampedes in, right?
Digster contains Spotify playlists from both UMG employees as well as artists, and the U.S.-based site will be at Digster.fm. We could just go ahead and call this the summer of .FM ... we've had the whole Turntable.FM thing going on, Last.FM saw its new life as part of the CBS / MP3.com group, and now Digster.fm. It's also worth mentioning that it's integrated with iTunes (remember iTunes? Those were the good old days ...) in a way that allows users to click through and buy the music in the iTunes Music Store.
"At Digster.fm we’re here to help you discover music through a large collection of playlists from all genres and artists. We have a service that publishes playlists you can listen to through Spotify or purchase from iTunes," reads the the description on the Digster.fm web site.
Digster.FM also has playlists dedicated to live action (Hits!, Dancefloor, Fresh! and Karaoke) and Festivals (Bonnaroo, Pitchfork Music Fest, Austin City Limits, Outside Lands and Coachella). They also have three distinct playlist types: Live, Digster By and Standard.
"Live" is a live playlist that goes through regular updates. "Digster By" are playlists created by very special people, or Digster puts it "... are created by some of the biggest names in music." "Standard" is just a run-of-the-mill playlist that doesn't change, where the song remains the same.
There's also full social media support on the log in with the names you'd expect: Facebook, Twitter Google Foursquare, et al. You can even log in with your PayPal account, for cryin' out loud.
A quick test drive on the Digster.FM / Spotify playlist experience finds it pretty straight-forward to use ... go to Digster.FM and sign in with your favorite social media app and browse through the playlists. Click on one that you like, and boom! It takes you over to Spotify to listen to the playlist.
Check out more about steaming music sites in the Spacelab Streaming Music Guide.