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PREVIEW: Chicago’s North Coast Music Festival

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By: Megan R. Moseley | meganr.moseley@gmail.com
August 26, 2011

Whether it’s the soulful sounds of a New Orleans brass band or the overwhelming visual stimulation of a light show that quenches your fest thirst, the North Coast Music Festival has it all. It’s the eclectic mix of hip-hop, electronic, rock and roll, local and worldwide talent that sets the fest apart from earlier summer shindigs such as Miami’s Ultra Music Fest or the New Orleans’ Jazz & Heritage Festival. With headliners including Fatboy Slim, David Guetta, Bassnectar, Gogol Bordello and Common, it’s no wonder why.

It’s a week before the second annual North Coast Music Festival and fans are talking all things North Coast. Take Jackson Daly, for instance, who recently expressed his excitement for the Labor Day, weekend-long event that’s being held at Chicago’s Union Park.

“Last night was the first night I couldn’t fall asleep because I was thinking about how much fun I’m going to have in Chicago for NCMF,” he wrote Tuesday. “I’m sure I have a couple more sleepless, pre-festie nights ahead of me.”

Amy Korin, press and social media director for the fest and founder of InteractiveAmy.com,LLC, a consultancy focusing on social media that’s working with the festival, said her and her fellow social media gurus have been able to use the online site to give out tickets, surprise fans with exclusive information and send out discount alerts.

“It’s been a great tool to engage the fans and generate fun conversations,” she said. “Any time that we can comment on a question someone might have, we do.”

Questions and comments have been flowing in, and the killer lineup has music fans fired-up. Event organizers are projecting over 54,000 people to show up, compared to 48,000 from last year.

A sleepless night is hardly a sacrifice compared to what a woman who goes by “Feebaby Boosh” has to offer. “I will shave my head into a fohawk and get a NCMF tattoo for two, three-day passes,” she said on FaceBook.

Single-day tickets are still available online for $50 a pop. Also check out the after parties with appearances by Wiz Kkalifa, STS9 with Big Gigantic and many others. For more information or to buy tickets visit www.northcoastfestival.com.

While you’re walking the mere five minutes it takes to get across the entire venue, stop to fill up your water bottle for free at one of the designated locations. So bring your friends, thermoses and cameras for the soiree and buckle up because it’s going to be a wild ride.


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