The big Pandora Radio redesign has finally gone live ... check it out at pandora.com. Pandora seems to be one of the last streaming music sercices to launch a big event before the Facebook Music deal today at Facebook's f8 conference.
The new Pandora redesign is in super cool HTML5 and includes more social features. The redesign first happened in their premuim subscription service Pandora One, and is now available to all users. Here's a quick run through of what the new Pandora redesign brings us: a faster, cleaner design; more social features; improved user experience to make Pandora easier ti interact with; improved search; individual profiles and a music feed that's populated with music from your Pandora social network of friends and family.
The Pandora redesign offers faster start-up times and quicker response, largely due to ditching a Flash build in favor of HTML5 on the front end. Pandora had been working with the same Flash set-up and design for years, and decided the time was right to make the jump to HTML5 to make it available on ALL mobile devices, even if they don't support Flash. Not that I'm naming any names ... They've also made the redesign easier to use, with the creation of dedicated stations, browse by genre features and easier operability with playback controls.
New Pandora social features include a more broad use of Pandora's thumbs-up voting system to gauge the community's approval/disapproval of a song. Other new Pandora social features include creating individual profiles and social circles of friends, family, etc; then you can see what others are listening to and recommending. The Pandora Music Feed looks like it will be a major part of this.
Pandora's head of product and CTO Tom Conrad has been working on these ideas and features for years, and it looks like the new Pandora redesign and Pandora social features will pay off.
“I’ve been looking at it for seven years. I was ready to give it a fresh coat of paint. We started on it about a year ago. But even earlier than that, we’d been talking about it. There were core navigation problems that needed fixing. At first, we had been talking about more incremental changes, with the site still operating in Flash. But then last summer, it became clear that browsers with full HTML5 capabilities had gained enough support. We realized we could do the full Pandora experience without Flash,” said Conrad when speaking to TechCrunch. http://techcrunch.com/2011/07/12/new-pandora/
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