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Amazon Launches New Tablet: The Media-Rich Kindle Fire

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By: Corey Tate
September 28, 2011

Amazon has set Apple in its sights with today's announcement of the Amazon Kindle Fire, a low-cost, high-powered Amazon Kindle tablet that's an alternative to the iPad. The new Kindle Fire will fully tap into the Amazon Cloud Drive music service announced earlier this year, and of course, hawk all things Amazon. But there's more.

"There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp," reads today's announcement from Amazon.

The Kindle Fire is full color, gives free storage for all Amazon-purchased content, has an Amazon app store, gives you access to 18 million movies, TV shows, songs, magazines, and books. Sound familiar? It's an Amazon iPad! Amazon clearly wants to leverage the Kindle presence it's built up with the book thing, and expand into all things media. They'll be avialalbe starting Nov. 15.

The Amazon Kindle Fire will of course be highly woven into the Amazon MP3 Store and Amazon Cloud Drive experience, so as far as music goes, this could be a good thing. The electronics seem sound with a dual-core processor and the ability to go either wi-fi or wireless. It has 8GB of storage, which as Amazon points out, is enough for 80 apps, plus either 10 movies or 800 songs or 6,000 books. Don't forget that gets supplemented with free Amazon Cloud Drive storage, so you get more than enough offline storage to get you through an international flight or a weekend camping trip, and enough online storage for a massive library.

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Tags: Amazon

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