The Facebook Music launch at the f8 conference was seven weeks ago, so how has it turned out for the streaming music sites? The open graph stats were released this week and Spotify, MOG, Deezer and Rdio have seen their music services explode with new users. Facebook CEO Mark Zuckerberg even hit the Charlie Rose show to hype it up.
So if the streaming music services ask "What have you done for me lately," here's some data: Spotify has added over four million new users via Facebook Music, which is a 33% growth, MOG has seen a 246% rise in new users, which brings them up to 160,000 average users per month. Deezer adds over 10,000 users every day, and although they remain outside the U.S. for now, Deezer is expanding its streaming music service in a major global push.
"Since f8, people have shared their listening activity more than 1.5 billion times with their friends using the music apps that have integrated the Open Graph. As a result, some of our biggest music developers have more than doubled their active users, while earlier-stage startups and services starting with a smaller base have seen anywhere between a 2-10x increase in active users," reads the post from Facebook.
Obviously, they're thrilled, anything that encourages the more Facebook time for users is what they were hoping for, making it a central hub, and if the point of entry in is the streaming music service first, then they have to get a Facebook Connect sign-in to join. This has worked so well, in fact, that they recently dropped the older Facebook Music player entirely.
Check out more about steaming music sites in the Spacelab Streaming Music Guide.
What about the streaming music services? They'll like it too, new users is exactly what they were hoping to get out of being an approved Facebook Music app. Artists continually split the line on streaming music and getting paid, with some saying the royalties are not big enough. Other artists see this as part of a larger strategy of creating awareness of your music, and maybe that's the rub here. Getting your music on streaming music sites is not about royalties, but rather a way to make your name known, so that you can encourage fans to come to your shows or buy other things from you like band merchandise or subscriptions to custom services from your band. Get creative! This is where you can do big things.
Full disclosure: MOG is one of Spacelab's advertising partners but has not influenced the content of this article in any way.