The latest trend in streaming music sites is an effort to get out into as many countries as possible, quickly. Spotify, Deezer and Rdio are all leading the pack in a fast global push. The key: try to big the first big online music service to land in a country and capture users, with the idea that once they latch on to a streaming music player, they tend to stay with it. Which leads to the strategy of being a big international player with a string of connected countries.
And so it is with Spotify, who is moving into Belgium, Austria and Switzerland in coming weeks; Rdio is fresh into in Brazil with Australia and Germany on the way. Deezer makes everyone look slow with a new effort to get into Mexico, Spain, Germany, Italy, Korea and Brazil (130 countries are targeted). Their inclusion in the Facebook Music launch has helped them expand rapidly in the US for streaming music online.
“We are working hard to launch the service in Austria, Switzerland and Belgium as soon as possible” said a Spotify representative when speaking to PaidContent about the global expansion.
Check out more about steaming music sites in the Spacelab Streaming Music Guide.
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