How did the indie world get so much like the Republican party trying to choose a candidate? It's Michelle Bachman! No, I mean Rick Perry! Wait, [he was so seven seconds ago]! Newt, Newt, he's our man! Bon Iver is the new black! We hate Lana Del Ray because everybody else does! Now we love Lana Del Ray because everybody else does! A flavor of the month trend that centers around what people recite to others, so that they can sound hip and relvant and "on the pulse of it all." Post the band to your blog! Name drop it at your next dinner party! Tell everyone at your after work happy hour that you're so psyched that you got tickets to _______________ . Post on Facebook the minute you complete that ticket purchase!
With all due respect to Justin Vernon and Lizzie Grant, this is more of a media effect than anything the artists are doing. Combine that with the fact that it's no longer the old gatekeeper media and as much the independent media of blogs, Facebook and Twitter driving the trends and the indie music scene has become more flavor of the month than England's pop music scene.
Who's next? Predict the next big phenomenon to blow up and post it below! How about a band from Brooklyn that ditched all their guitars and bought turntables? A new YouTube phenom? What have you been eyeing as the next big thing?
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