If you're using the Spotify iPhone app or the Spotify Android app, you might be one of these people, as the most current Spotify paid subscribers count has reached 3 million people worldwide. It was only last Summer that Spotify launched in the U.S., and hit 2 million paid subscribers in September. Then the Spotify Facebook Music launch happened, and everything went on the up and up.
“We have achieved some pretty great results in terms of the ratio of paid users,” said Spotify’s chief content officer and US managing director Ken Parks when speaking to the Financial Times. He went on to say FT. “We are very focused on growing in our existing 12 markets as well as expanding in other markets.”
It's still unclear how many of the paid subscribers are from the U.S. vs the rest of the world, but it seems that Spotify is the front runner of streaming music sites like MOG, Rdio and Rhapsody that have benefited from from the Facebook integration. That's a lot of happy Spotify playlists out there, not too mention any of the new Spotify apps that are launching as part of their new app development platform. The Spotify Premium member plan gives you options like use of mobile devices like Android, iPhone, and forthcoming Spotify iPad app, as well as the removal the advertising-supported freemium model. The Spotify Unlimited plan cuts out ads, but won't give you mobile access. Both of these plans are included as part of the Spotify paid subscribers count, the Spotify Free users only get use of Spotify on a computer, with ads. A current, unconfirmed estimate of the total Spotify user base is about 12.5 million, taking into account all three types of plans.
Check out more about steaming music sites in the Spacelab Streaming Music Guide.