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Spotify CEO Daniel Ek: Streaming Music Sites Are Still In Their Infancy and Deciding Whether or Not To Be Free

Spotify CEO Daniel Ek: Streaming Music Sites Are Still In Their Infancy and Deciding Whether or Not To Be Free

By: Spacelab Research Staff
February 6, 2012

Spotify's entry into the U.S. market last Summer and inclusion as the premiere partner in the Facebook Music launch make it one of the biggest streaming music services out there. Recommendations from favored "channels" like friends or web sites has become one the main ways for people to connect to new music, replacing the old establishment of Radio and MTV as a primary source of new music.

Visit the Spacelab Guide to Streaming Music Sites

"There's a lot of interesting debate going on now about streaming, and I like that it's become more about streaming, and not what's free or not. But what I really want to talk about is the future. We have this debate about where it is right now, but I still think streaming is really in its infancy, and I want to outline the future of what that looks like — what it will actually mean for the music industry," said Spotify CEO and co-founder Daniel Ek when speaking to Eliot Van Buskirk for

"We're at a time now when more and more people are saying, "Hey, actually, this is working," and we've got two-and-a-half million paying customers and that number is growing very, very quickly, and it keeps accelerating. Personally speaking, I am more bullish on the future of the music industry than ever before, and I think we're kind of entering a golden age in music."

He went on to say later "But the funny thing is, marketing used to be kind of simple in the old days. You used to be able to just put it on the radio or MTV, and it just worked. If it was a good song, the record started selling based on that. Today, the media landscape is much more fragmented. MTV's not about music anymore, and radio is even hard[er] to break through. There are tons of radio channels, and most of them play stuff people already know."

Find out more about Spotify and other streaming music services in the Spacelab Streaming Media Guide.

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