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Amazon Kindle Fire and Amazon Video Make Android Tablet In Demand

By: Spacelab Research Staff
February 19, 2012

A new review shows that Amazon Kindle Fire sold 4 million of its Android tablets, and the update ranks behind only Apple's iPad in the final stretch of 2011. The Amazon Kindle Fire is *primed* to show off Amazon products and the Amazon on demand video service known as Amazon Instant Video for Amazon-friendly customers, at a small price of $200 and intended to push people towards consumption. Which is a fair trade for Amazon Prime customers, who are more than willing to pay for an Android tablet computer that integrates well with amazon.com. There’s a bit of an Kindle Fire vs. amazon.com debate going on, but it’s not really about an either/or choice, a lot of people end up just using both.

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“Shipments of the iPad line fell short of IHS estimates in the fourth quarter as many loyal Apple customers devoted their dollars to shiny new alternatives,” said Rhoda Alexander, senior manager, tablet and monitor research for IHS. “However, the primary alternative wasn’t the Kindle Fire—which debuted to solid sales in the fourth quarter—but Apple’s own iPhone 4S smartphone. The rollout of the iPhone 4S in October generated intense competition for Apple purchasers’ disposable income, doing more to limit iPad shipment growth than competition from the Kindle Fire and other media tablets,” said Rhoda Alexander, IHS senior manager of tablet and monitor research.

Amazon Video on Demand is a Netflix rival and surely will stand in the way of Hulu and Google TV and their new YouTube app or Google Drive. Anything Apple TV throws at them through iTunes and the upcoming iCloud service and thewly announced MySpace TV is part of that as well.  Amazon has just added Viacom videos like anything from MTV and Comedy Central. This should play out among offerings like Amazon Prime Instant as well as the Amazon Instant Video download service.This all bodes well for anyone who bought an Amazon Kindle Fire as a way to combine an Android tablet with Amazon products.

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