Fast Company talks today about a new trend that might go meta with streaming music sites, called "windowing." It's a concept used by Netflix for new movies, wherein the new movies are held offline until about a month after their release date, so they don't "cannibalize movie sales. The article claims that the music industry might favor windowing streaming music sites like Spotify, MOG, Rdio and Rhapsody as a way to create a window of opportunity. They cite Coldplay and their album Mylo Xyloto aas an example.
"Soon, that same practice could become more commonplace in the music industry, where a number of popular artists believe "windowing" might offset any potential for subscription services to cannibalize single and album sales. It represents a huge obstacle for Rhapsody and Spotify, which are concerned with keeping their music libraries fresh in the eyes of iTunes-addicted consumers," the artcile read. It goes on to quote Rhapsody CEO Jon Irwin, who said "Windowing," Irwin says," [is] fundamentally the wrong thing to do."
Which forces the current debate right back into the open ... do streaming music sites ruin album sales? What do you think: who'd you rather buy an album stream it? Do you have a preference in streaming music sites, which do YOU use? TELL US