Changes are rolling out in Facebook over the next month that can impact the way you hype your band or independent film project via Facebook. It comes as part of the Facebook timeline upgrade, mandatory for all users by the end of March. When you hit your Facebook login, you may find that you've already been upgraded to the new Facebook timeline, otherwise ... it's coming. It will affect Facebook mobile as well.
"The biggest of the changes seems to be this: as part of the shift, bands can no longer make their app page their default landing page (for example, RootMusic's BandPage). Instead, all visitors will be sent to the Timeline-loaded front page, with apps relegated to a tab (though bands can direct-link). Which means far less control for artists, and a potentially monstrous setback for businesses like RootMusic (and to a lesser extent, FanBridge, ReverbNation, and others)," writes Digital Music News about the Facebook timeline changes.
What kind of loss of control? Music Ally adds: "Page owners can pin specific posts to the top of their Timeline for up to seven days, to keep a particular item or campaign to the fore. However, one feature that Timeline for Pages kills is the ability to use specific Page tabs as a landing point for fans visiting a Page – something that artists have been doing a lot."
Hypebot said that "In essence, Facebook has taken control back of your landing page. The Timeline cover displays a 851 x 315 pixel banner across the top of your Page. Replacing your app will Facebook's Timeline along with a few new options. You can also feature a Timeline post at the top for up to 7 days; and Timeline highlights any activity between friends and the artist."