Here's one reason why you should consider buying a new Windows Phone 8: you get Pandora Radio free for a year, with no ads. Add in the possibilities of the new Xbox Music, and you've got a freakin' smorgasbord of music possibilities. If you’re already an Xbox user for games, or movies and TV shows, then a Windows Phone 8 - Pandora Radio - Xbox Music cocktail might be the holy grail of music and media for you.
Microsoft might be realizing that people aren't just using one music service, but multiple streaming music services (what do you you use? Spotify - Rdio - MOG - Rhapsody - Apple Radio hopeful - Xbox Music - Pandora). Anybody who listens to music via the web usually taps into at least two of these, if not more, but the idea of ad-free Pandora Radio is a tantalizing one. It's probably helping Microsoft too.
From one angle, it helps encourage people to buy a Windows Phone when the the name Windows is old and outdated and Windows Phone is a non-starter for a lot of people. From an additional view, this helps Microsoft offer up its own services without making them exclusive, a painful lesson learned in their Internet Explorer drama that played out in the 90's and lead to difficult antitrust lawsuits in the U.S. and Europe. Besides, if you use Pandora, and you're thinking about buying a Windows Phone, FREE Pandora Radio might be the spark to get you to buy.