Ulrich Schnauss continues his walk from being a post-shoegaze electronic experimentalist to a full-fledged sonic orchestrator with his new video for "A Long Way To Fall." It's from his upcoming album of the same name, which is due out on Domino Records on Feb 12. The video was directed by Nat Urazmetova at Hidden Shine. As for the post-shoegaze transition, Ulrich said, "throughout the last decade, I recorded three albums that were trying to translate the early 90's shoegaze aesthetic into an electronic context."
"After finishing the last album, Goodbye, I felt a need for a change of direction. At the same time, my music taste was changing drastically. While I had spent a couple of years mainly listening to songwriting based music (a lot of 'indie'/band-type stuff), I was now rediscovering my love for electronic music based on more open structures."