Bad news for any band that has bought or engineered fake YouTube music video views, as well as fake Twitter followers, fake Facebook likes, etc. -- 2013 is your year of reckoning. YouTube has wiped out billions of YouTube video views, some for big names, as it tries to bring a sense of improved legitimacy to what some people deem a popularity count.
The DailyMail reports that "Universal, home of Rihanna, Nicki Minaj and Justin Bieber, lost a total of one billion views in the video site’s biggest ever crackdown on artificially inflated figures. Sony was second hardest hit, with the label behind such stars as Alicia Keys, Rita Ora and Labrinth losing more than 850million views in a single day."
YouTube leveling the playing field becomes important when you consider its the modern day version of MTV was in its heyday - the central place for finding new music. YouTube viewers number at 800 million unique visitors and watch more than four billion hours of video each month.