Crowdfunding site Kickstarter -- the site known for incredible funding capabilities for everything from albums for musicians like Amanda Palmer to film projects for Bob Mould to tech startups -- has released big data on Kickstarter Metrics. The data gets broken down below.
Perhaps the most revolutionary yet controversial thing about Kickstarter is that it's about support and faith of an individual or group that's doing the fundraising. There's no direct "investment" or payoff going on here; other than gifts for contributions the pledge comes with no guarantee of success or a product of any kind. Much like NPR's pledge drives, people commit to causes that seem worthwhile in the hope that they help it to succeed.