It's time for your next bottle of Trick-ola cola. Long time electronic music pioneer and Massive Attack alumni Tricky has announced a new album and recording label. The album, titled False Idols, is also the name of the label he's started as an imprint of German label K7! Records. What's exciting this time around is not a return to his roots, but a return to his vision. Tricky has stopped trying to fulfill others expectations and just set out to make the music that comes naturally to him. This is what he did on the legendary Maxinquaye, perhaps his best known album.
“Of all my records, the majority of people are into Maxinequaye. That’s because it was a time and a place. Maxinquaye was a part of their life. Some people say it was the soundtrack to their youth. You can’t challenge that. But musically this is a better album,” said Tricky in a statement.
False Idols the album also includes appearances from artists who are his new False Idols label, including Francesca Belmonte, Fifi Rong, Nneka and Peter Silberman. He liked the name False Idols because like the indie label Kill Rock Stars, it defies the notion of the big star in favor of something more substantial.
“Because there’s so much bollocks going on at the moment mate,” he said about how the label name arrived. “People follow celebrities and read every little thing they do. It’s living vicariously through someone else. Get your own life. All this stuff is false idols. That’s what helps keep the status quo.”
In the meantime, check out the advance track "Nothings Changed" below.