SoundCloud announced today at SXSW that it's dropping its old approach to premium services and simplifying the whole ordeal with the new SoundCloud Pro account, plus it's going meta for paid services from larger corporate accounts with the launching of its Pro Partners tier for brands. Both are looking to amplify Soundcloud's approach to making money, since it largely supports a huge chunk of the independent music scene with freemium services that let bands and artists share their music with their audiences.
More clearly: the SoundCloud Premium Lite, Solo, Pro and Pro Plus services are being discontinued, and replaced with two new paid services: SoundCloud Pro and SoundCloud Pro Unlimited. This all comes from crowdsourcing of ideas from the SoundCloud tribe as well as SoundCloud's own approach to how they wanted to upgrade their services. They're also announcing features you can watch with "Moving Sounds," an audio visualizer that makes visuals that move in time with the music.
This is what they said today in a statement on the SoundCloud blog:
"Following the great feedback you’ve sent us over the last few months, we’re excited today to be able to give you a heads up: tomorrow, we’re launching brand new subscription plans. Simpler and better value, SoundCloud Pro will make it even easier for you to share your sounds and grow your audience."
Find out more about streaming music services like SoundCloud in the Spacelab Streaming Music Services and Sites Guide.