Psychedelic vibes from The Growlers. The video for their song "Row" gets tripped out with visuals that are a modern indication that was groovy about the 60's, without the crass repackaging that happens with so many retro-visionary bands. It looks like a southern California beach party filtered through a hazy, multicolored Super 8 camera. The Growlers are influenced by 60's California rock and the garage phenomenon/revival that's happening right now. They hail from Long Beach, so the sunny California vibe is in their blood. There's a Byrds-era sound on the guitar and the recording of the vocals. Very Vintage.
Their recording label FatCat Records had this to offer on The Growlers' recording process "During the release of their first album and their ongoing singles releases, they have experimented with recording techniques that have the ability to bend sound in ways only drugs can. By now this “bent sound” has been perfected in their live act that some onlookers call “groovy” and or “sick”. The groovy unexcelled value in Lo fidelity sound is their stock and trade."
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