|Pandora Radio has moved into people’s lives as they take the streaming music service with them everywhere via their mobile device, or just on multiple computers at work or at home or on the car stereo. Now Pandora wants to be a bigger part of your living room experience bringing streaming radio to your TV.
Then again, this could be setting the stage for video in the future ... That’s right: the long-rumored Pandora TV. This is no small jump for Pandora, they claim to have more than 10 million listeners so far and can create a pretty massive audience to compete with the likes of Netflix, Hulu and Amazon. If Pandora chooses to focus on music-related offerings, they become a competitor to Pitchfork TV and Vice Media’s Noisey. It’s probably no surprise that they’ve launched this prior to Apple’s developer conference (WWDC) next week where Apple is supposed to drop the new Apple iRadio and could even launch new Apple TV with licensing from broadcast outlets. Just sayin.’ Here’s what Pandora announced this afternoon in the Pandora Blog, and they’re launching it exclusively on the Xbox and Playstation with the promise to expand the offered platforms in the months to come:
“Today we’re excited to announce the next generation of Pandora for the living room: tv.pandora.com. This is an entirely new experience designed from the ground up for your television and remote control. This new initiative is standards-based and embraces next generation TV, game console, and set top box architectures that support open web standards. Today tv.pandora.com runs perfectly from the browser in your existing XBox 360 or Playstation 3 and the system will spread to other environments as more vendors bring standards-compliant TV’s and set top boxes to market in the coming months. It’s also a completely new approach which will allow us to evolve the “10 foot” experience of Pandora with greater flexibility and speed than ever before.”
“We’re still in the early stages of a transition to a world where all of the devices we interact with throughout the day – our TV’s, our stereos, our refrigerators, our cars, our watches, our eyeglasses — are all connected to the internet.“