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Slacker Gets Big Data With New 'Engagement Quotient' Ranking

Slacker Gets Big Data With New 'Engagement Quotient' Ranking

 

By: Corey Tate
Follow me: Twitter | Google+ | LinkedIn
June 6, 2013

 

Slacker Radio has a new Engagement Quotient ... tech speak for a metric to measure how much we dig or don't dig the song we're streaming on Slacker. It's a new big data feature meant to measure what kind of an experience we're having with Slacker Radio and whether it's blowing our minds or letting us down.

There were rumors last year of a major Slacker overhaul that would be ongoing this year, first they did an entire site and user experience redesign, and this seems to be the next step for that.

What's interesting here is that it's not just measuring the "like" phenomenon, it also measures the unlike factor, i.e. if the Slacker Radio algorithm is creating the ultimate experience for you or not. They're calling it the Slacker EQ. It measures things like whether or not you finish a song, whether you vote thumbs up or down, are you jumping around on channels and enjoying what you're listening to. It then rates that song along its engagement quotient, giving it a score of 1 - 100.

Here's the full run down on what they're tracking, straight from the announcement from Slacker:
    • Starts – the number of times a song was started on the Slacker service

    • Completes – the number of times a song was listened to in its entirety

    • Hearts – the number of times a user “hearts” a track, requesting to hear it more frequently

    • Shares – the number of times a user shares a track via Facebook, Twitter, Google+, Tumblr, Pinterest or email

    • Skips – the number of times a song is skipped before reaching completion

    • Changes – the number of times a user changes the station when a song plays

    • Bans – the number of times a song or artist is banned from playing again


Slacker Radio wants to clock in real time how popular a song is and use that as a way to rank the songs in a chart-based structure. The weekly top 40 was the last century, the engagement quotient is so right now.

“The majority of people stream music and old charting methods capture sales or basic streams which only tell a fraction of the story. As access to music trumps ownership for consumers, engagement quickly becomes the most important metric for what’s hot and trending. Slacker EQ provides fans, artists and labels a real-time understanding of not only what consumers are listening to, but how they’re interacting with music, and how their actions change over time,” said Jack Isquith, Slacker’s senior vice president of content programming and strategic development.

Slacker Radio has a new Engagement Quotient ... tech speak for a metric to measure how much we dig or don't dig the song we're streaming on Slacker. It's a new big data feature meant to measure what kind of an experience we're having with Slacker Radio

 
Tags: Music News, Digital Music News
 
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