Slacker Radio has a new Engagement Quotient ... tech speak for a metric to measure how much we dig or don't dig the song we're streaming on Slacker. It's a new big data feature meant to measure what kind of an experience we're having with Slacker Radio and whether it's blowing our minds or letting us down.
What's interesting here is that it's not just measuring the "like" phenomenon, it also measures the unlike factor, i.e. if the Slacker Radio algorithm is creating the ultimate experience for you or not. They're calling it the Slacker EQ. It measures things like whether or not you finish a song, whether you vote thumbs up or down, are you jumping around on channels and enjoying what you're listening to. It then rates that song along its engagement quotient, giving it a score of 1 - 100.
Here's the full run down on what they're tracking, straight from the announcement from Slacker:
Starts – the number of times a song was started on the Slacker service
Completes – the number of times a song was listened to in its entirety
Hearts – the number of times a user “hearts” a track, requesting to hear it more frequently
Shares – the number of times a user shares a track via Facebook, Twitter, Google+, Tumblr, Pinterest or email
Skips – the number of times a song is skipped before reaching completion
Changes – the number of times a user changes the station when a song plays
Bans – the number of times a song or artist is banned from playing again
Slacker Radio wants to clock in real time how popular a song is and use that as a way to rank the songs in a chart-based structure. The weekly top 40 was the last century, the engagement quotient is so right now.
“The majority of people stream music and old charting methods capture sales or basic streams which only tell a fraction of the story. As access to music trumps ownership for consumers, engagement quickly becomes the most important metric for what’s hot and trending. Slacker EQ provides fans, artists and labels a real-time understanding of not only what consumers are listening to, but how they’re interacting with music, and how their actions change over time,” said Jack Isquith, Slacker’s senior vice president of content programming and strategic development.