iTunes Radio is the next foray from Apple into the world of streaming music services, as the iRadio rumors proved to be (almost) true. Apple iRadio was the assumed name, but the always lively company keeps us on our toes with a name that’s different than the rumors. Apple announced iTunes Radio today at their WWDC conference in San Francisco, and the iTunes Radio app download will happen with the next release of the iOS operating system which will arrive this Fall. iTunes Radio streaming includes an ad-supported free service for US users.
News of the addition of Warner Music Group licensing happened last week, and Sony Music in the past days. It represents a challenger to both Pandora Radio and Spotify primarily, but even Rdio and Rhapsody as well since Apple has a huge and dedicated audience. The big question that everyone is asking right now is: Apple is late to the streaming music game, and people have already become attached to the streaming music service of their choice, so will Apple convince people to use iTunes Radio?
The iPad and iPhone will get an overhaul with the release of the new iOS operating system.