The magic music words have been spoken on Twitter: NEW FOUR TET ALBUM. The album is called Beautiful Rewind, and will be released on his own Text Records. He made the announcement on the Four Tet Twitter this morning, saying "Beautiful Rewind (TEXT025)... new album... coming soon. Photography by Jason Evans," adding also "the album is all done and just getting some copies made and then will get it into the shops for you." It will be available on vinyl, CD and digital formats
What's most interesting is the mystique of no nype to work up the album release. Four Tet is wagering that his name alone can carry enough pre-hype to move the Beautiful Rewind release without any advance music. A name as trusted as Four Tet might be able to pull that off. The stampede to the Four Tet website crashed the site ... check to see if its back online at www.fourtet.net.
"no pre order, no youtube trailers, no itunes stream, no spotify, no amazon deal, no charts, no bitcoin deal, no last minute rick rubin," he said.